Using semantic markup can help with getting rich snippets displayed in the search results page, such as extra text, review stars and even images. Rich snippets in the SERPs doesn’t have an impact on search rankings, but can improve CTR from search, resulting in an increase in organic traffic. SEO requires adaptability, a focus on quality content, and a user-first approach. By adjusting strategies to align with evolving SEO trends, you can effectively improve your website’s visibility in the search engine results pages (SERPs) and attract more targeted traffic.
Understanding Click-Through Rates (CTR)
Now that Google uses a mobile-first index, problems with your site’s mobile usability can directly impact rankings. This tool scrapes Google’s top 30 results to uncover terms that show up most often in top-ranking content. Which told me that people searching for “local SEO” didn’t want a list of tips, a case study… or any other content format. So I recommend looking at the search volume numbers for your list of keywords. And in this first step I’m going to show you how to create a list of awesome keywords for your business. And learning directly from their official SEO resources means you’ll get information directly from a trusted authority.
How does SEO work?
That said, using unique, well-written meta descriptions can have a positive impact on the number of clicks you ultimately receive. Title tags might be the most impactful part of your search appearance, and they’re also a small ranking factor! Google is known to rewrite a lot of title tags, but there are a number of best practices you can use to help your SEO. When you rank in search, Google (and other search engines) takes elements of your page to display in search results. These elements can not only influence how many people click on your result, but in some cases, they can also influence how well you rank. A good SEO audit tool such as Moz Pro’s Site Crawl will find issues such as broken pages, links that don’t work, duplicate content issues, and other technical SEO problems.
We’ve helped thousands of websites earn valuable, converting traffic through expert SEO. From Google’s perspective, this is a very good search result and a positive user experience, because it’s likely that the user will click the top result and be happy with the SEO Anomaly outcome. By producing high-quality content and addressing the search intent behind each query, you increase the likelihood of winning these prime spots in organic search traffic.
- Enter your website URL and click “Start Audit” to create a new project.
- Before crafting content or chasing backlinks, ensure your website’s technical setup is airtight.
- For example, for search engines like Yahoo and Bing, on-page keyword factors are of primary importance, while for Google, links and hyperlinks are more important.
- But that doesn’t mean there aren’t any low-hanging opportunities to improve your SEO.
- This chapter covers keyword research and other methods to determine what your audience is seeking.
In just 12 months, the team increased organic traffic from just a few hundred visits per month to over 10K—all while driving new customer signups profitably. Emailing relevant bloggers and journalists to tell them about your content. Answers to search queries pulled from a top-ranking page that show up near the top of the SERP.
